Beading shoes and embroidery was a culture produced by the Nonya’s themselves. Beading or the ability to create accessories using beads demonstrated the ideal feminine virtues of industriousness, patience and artistic skill.
Moreover, how much time the female had free time for such labor were also indicators of the family’s social standing and the woman’s marriageability.Being able to bead a shoe was the ultimate trademark of an accomplished Peranakan women.
TiTi means footbridge in Malay.
Which basically sums up my project which is to build a bridge between the disappearing Peranakan culture and Popular culture by raising awareness for Peranakan created products in order to stimulate the market as well as to prevent this handicraft industry from disappearing.
The project aims to create more business opportunities for the shop as well as to give the public more insight to the Peranakan culture and encourage more appreciation for Peranakan handcrafted products. Through the creation of a system both online and physically to raise awareness for the products and services available in the ‘Little Shophouse’.
The physical system.
So since a part of TiTi was to create as much hype as possible for the Peranakan shop, it got me thinking. What would be the best way to advertise something for as little amount of money as possible yet get as much publicity as a newspaper advertisement. I eventually landed on the perfect medium.
A POSTCARD!! yes people a humble POSTCARD, true it is nothing flashy or glamourous as a newspaper advertisement, but hey there are postcard stands everywhere in Singapore and the postcards are FREE!! what better way to get kiasu Singaporeans to pick up something useless that they probably wouldn’t need. Only to find out that the postcard is USEFUL and EDUCATIONAL!!
Although the shop sells many valuable and interesting items, however due to the lack of shop space, many of these items are not arranged strategically to sell the items.
Hence, due to how these products are place, many potential customers tend to walk pass these items into the stall without really looking at them.There is a need to create a catalogue for the stall. This will allow potential buyers to get an idea of the products sold at the stall and the price range of the products.
While I was doing my research in ‘ the little shophouse’, I realised that the shop didn’t really package their products. So I thought it would be nice to come up with a particular packaging style for the stall. Again..the theme ran around the peony but i wanted to create a packaging that would be specific to that of the Peranakan culture.
There are two stages in the packaging. When the packaging is untouched, it looks like a flower bud. Then when it is open, it looks like a peony blooming with the product the customer bought at the center of the flower. The packaging was specifically designed to be used for Peranakan made products.
The next part of the packaging was how the flower( or flower bud) was to be kept.
The packaging device I used to keep everything nice and neat was….wait for it….a box!! with a nice small opening on top, allowing the top part of the interior packaging to peek out creating a miniature peony!
All in all, this picture pretty much sums it all up! :D