Lew Li Ling – Coconut Trails

As a valuable resource, water is vital to every living being – much like how food and air determines our life or death. It’s a part of nature that we should try our utmost to conserve and think of in terms of sustainability for the future.

During the initial brainstorming process, I expanded the mindmap to include alternative water storage apart from the usual water tank, for example, the cactus and elephant tree.  After a series of explorations, it led to the final idea; to delve deep down beneath the surface and find out about the more obscure significance of the coconut.

The coconut tree is often referred to as the “tree of heaven” due to its height and beautiful environment it grows in. It is also known as the “Tree of Life” and a versatile tree as every part of it can be used and can produce drink, fiber, food, fuel, utensils, musical instruments, and much more.  Coconut palms have been cultivated for more than 3,000 years, and today they supply about 8% of the global demand for plant oil.

In India one of the most common offerings in a temple is a coconut, playing a vital role in all puja rituals. As a satvic fruit, it is sacred, pure, clean, and health giving, endowed with several properties which he might have achieved or is going to achieve. The coconut is broken as an offering to god in a humble act, where in the process of breaking the coconut, the person let’s go of his ego and pride. It is believed that the marks on the coconut are even thought to represent the three-eyed Lord Shiva and therefore it is considered to be a means to fulfill desires.

Nguyen Thanh Nam; the Coconut Monk, devised a new religion, which was established in Vietnam as a fusion of Buddhism and Christianity called Tinh Do Cu Si, also known as The Coconut Religion.

Proposal

The entire project is based around the coconut and its significance in religion, history, culture, and rituals, using a playful approach in order to promote learning about culture and symbolisms in a fun but educational manner.

The deliverables include:

  • An app for the Coconut Trails game 
  • A website and logo branding
  • A book titled “Coconut Trails” with mini bookmarks

Coconut Trails – Hp Game 

This project led me to create an enjoyable, but informative handphone game that can be an addictively entertaining mode of learning. There are a total of 3 stages, where players have to utilise 3 coconut-inspired buttons, tapping gently with their fingers in in order to operate the game. The interface is simple, only requiring the player to read through short instructions before they begin each round. After every challenge is cleared, the player gets to learn more about each stage, which are based on coconut-related rituals, symbolisms and culture in 3 different countries, Vietnam, India and Indonesia.

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A playing preview of the Hp game, Stage 1:

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A playing preview of the Hp game, Stage 2:

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A playing preview of the Hp game, Stage 3:

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GAME-VIDEO-preview

Coconut Trails – Website

Branded as the Coconut Trails website, it poses as a platform that provides an overview on what Coconut Trails is about, and serves as the station to connect all 3 deliverables together, interlinking the mediums as the hub in which consumers can easily access.

Coconut Logo- Final-01.jpgCoconut Logo--01.jpg

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1 website - About Us section.png

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Coconut Trails – Book

The Coconut Trails book is a fully illustrated collection of coconut-related stories from 3 different countries, namely, Vietnam for the Coconut Religion and the Coconut Monk, India rituals and a creation myth from Indonesia. The name coconut was taken from the Spanish word ‘cocos’ that literally means laughing face or grimace, which was the inspiration for the book cover.

bookmark

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1 copy

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