In this course students designed a series of projects that revolve around one topic. Challenges included developing positioning strategies, managing complex content, designing a clear, flexible system that is adaptable across media and applications, and creating a comprehensive gestalt that maintains integrity and interest.

The main topic in this class was to explore existing traditional visual systems in Asia, some examples of these are tattoos or Islamic geometry or tessellations.

Results were interesting as each of them worked their own set of parameters for their own system, ranging from more familiar branding approach till conceptual systems.

I would like to congratulate the students for their effort, growth in their process in this course!

Dr. Nanci Takeyama


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